Whither Blu-Ray

I'm not surprised by the news that Blu-Ray has thus far failed to gain customer acceptance. I speculated toward the beginning of this year that Sony may have won the HD-DVD battle, but that they've possibly lost the High-Def disc war. I've upgraded to HD Cable with on-demand programming. I can rent the same HD movie content from my cable box that I would be renting in the video store. There goes my need for another expensive disc player.